Tourism Fiji Corporate Plan 2024-2027
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Introduction
Tourism Fiji operates with a head office in Nadi, Fiji, and offices and representative companies across the globe, including in Australia, New Zealand/Aotearoa, USA, China, the UK, Germany, Japan, Singapore and India. The primary markets Tourism Fiji targets include: Australia, New Zealand/Aotearoa, USA, South Pacific countries, China, Continental Europe, Japan and the rest of Asia (Singapore, Korea and India).
Direct flights into Nadi are operated via the Fijian national carrier, Fiji Airways from a number of global ports including in Australia, NZ, USA, Singapore, Japan and Hong Kong (due to return to operation mid 2022), as well as various Pacific Island countries. In addition, Australian carriers Qantas, Jetstar and Virgin Australia operate flights into Nadi International Airport, as do Air New Zealand.
Tourism Fiji is a learning organisation. We have learned a great deal from the last two years, and are stronger for it. We acknowledge the difficulties that many in our industry and our team have faced, and continue to face. As optimism returns with reopening, Tourism Fiji seeks to ensure our team feel recognised, valued, and proud of the contribution they are making to Fiji’s development.
Direct flights into Nadi are operated via the Fijian national carrier, Fiji Airways from a number of global ports including in Australia, NZ, USA, Singapore, Japan and Hong Kong (due to return to operation mid 2022), as well as various Pacific Island countries. In addition, Australian carriers Qantas, Jetstar and Virgin Australia operate flights into Nadi International Airport, as do Air New Zealand.
Tourism Fiji is a learning organisation. We have learned a great deal from the last two years, and are stronger for it. We acknowledge the difficulties that many in our industry and our team have faced, and continue to face. As optimism returns with reopening, Tourism Fiji seeks to ensure our team feel recognised, valued, and proud of the contribution they are making to Fiji’s development.
Vision
Inspire the world to come and experience Fiji - where happiness comes naturally.
Mission
To lead Fiji's Tourism Industry and promote Fiji as the place Where Happiness Comes Naturally, through authentic storytelling, in order to attract international visitors and maximise the long- term and sustainable benefits of the tourism industry to all Fijians.
Purpose
Ensure that Fiji is promoted and marketed as a tourist destination for the purpose of maximising sustainable and long-term benefits to Fiji.
Tourism Fiji Act 2004, s 4 am Promulgation 5 of 2009 s 6, effective 6 February 2009
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