International Visitor Survey

International Visitor Survey Report 2023

• The visitors who arrived in Fiji in 2023 recorded total expenditures of $3.22 billion, with pre-paid expenditures amounting to $1.48 billion and post-arrival spending totaling $1.74 billion.
• The length of stay in 2023 was 8.6 nights, which has decreased from 9.5 nights recorded in 2022. 
• The average spend per trip was $3,462, while the average daily spend per night was $404. The average spend per night has increased from $376, while the average spend per trip has decreased due to the decrease in length of stay. 
• Visitors mostly spent on accommodation, airfare, restaurants, attractions, and retail shopping. 
• Most of the arrivals were employed visitors (74%), while 19% were retired. Among visitors, 41% were couples, 39% were group travellers, and 20% were solo travellers. 
• 52% of visitors were female, and 47% were male. 
• Overall satisfaction with the Fiji experience was reported at 93%, with 90% satisfaction regarding customer service, and 83% of visitors satisfied with the quality of their accommodation. 
• The top five regions visited by tourists were Denarau, accounting for 22% of visits, followed by the Coral Coast at 21%, Nadi at 17%, the Mamanuca Islands at 10%, and Suva at 13%.
• The top activities enjoyed by visitors included exploring handicraft shops or markets, engaging in cultural entertainment, visiting villages, participating in snorkeling tours, taking boat tours or ocean cruises, and indulging in massages or spa services.

Tourism Fiji has done an analysis to collate key information for the tourism industry. Click here for the report snapshot.

International Visitor Survey 2022

• Total visitor spending for the nine-month period was FJD$2.09 billion, with FJD$968 million in pre-paid spending and FJD$1.13 billion in post-arrival spending.
• The average visitor spend was around FJD$3,572 per trip and FJD$376 per night. The average spending per trip has increased by 6%.
• Most of the visitors were on holiday/vacation (84%), while some were visiting friends and relatives (5%), and approximately 5% were business and conference travelers.
• The most popular regions were Nadi, followed by Denarau and Coral Coast.
• Many travelers reported high levels of satisfaction with the customer service they received, the quality of accommodations, the overall cultural activities they experienced, their experience at the airport with customs, and they felt safe and secure during their time in Fiji.
• There is a need for more awareness around sustainability, as only 10% of travelers participated in an activity and 22% were aware of it.

International Visitor Survey 2019

• Total visitor expenditure in 2019 amounted to FJD$3.03 billion, with an average visitor spending approximately FJD$353 per night and FJD$3,379 per trip, while staying for an average of 9.6 nights.
• ​​​​Visitors tended to allocate the majority of their expenditure to accommodation ($967 million), international airlines ($953 million), and restaurants and bars ($580 million).
• Australia remained the largest source of visitors to Fiji, followed by New Zealand and the United States.
• Most of the visitors were on holiday/vacation, while some were visiting friends and relatives (VFR), and approximately 6% were business and conference travelers.
• Denarau emerged as the most popular region for visitors in 2019, followed by the Coral Coast, Suva, and Nadi.
• Many visitors expressed high satisfaction levels with the customer service they received, the quality of accommodations, the overall airport experience, and they felt safe and secure during their time in Fiji.