Market Research

Trends

Navigating Opportunities to Attract High Value Tourism and Investment in 2025

This Skift presentation highlights key tourism trends and insights impacting sustainable tourism and community development in Fiji and globally. It emphasizes strategies for attracting investment, enhancing the tourism investment climate, and addressing challenges like overtourism and climate change through community-focused approaches.

State of Travel 2024

Overview of Hospitality Performance & Outlook in Fiji

Recently at AHICE Fiji Investment in Tourism Summit, STR CoStar Group presented on Fiji's post-pandemic tourism recovery, focusing on hospitality performance and outlook.

Click here for full report.

Top 8 Trends Shaping the Future of Travel and Impact for Fiji

State of Tourism in Fiji

Top 12 Trends Impacting the Tourism Industry in 2023

2023 Traveler Value Index & Hotel Industry Highlights

Research

An Economic Benefits Study of Sports Tourism in Fiji

Tourism Fiji partnered with Market Development Facility(MDF) and the Fijian Drua to conduct a study on the economic benefits of Sports Tourism and long-term positive impacts on Fiji's economy and tourism industry.

Key takeaways from the report include:

• Direct expenditure associated with game attendees and event operations reached FJD$67.1 million, creating employment opportunities for 21,000 individuals, equivalent to 520 full-time jobs.
• International visitors spent an average of FJD$6,837 during their stay, contributing to a total expenditure of FJD$40 million, generating 40,328 overseas visitor nights and stimulating Fiji's tourism industry.
• The study indicates that the benefits of sports tourism extend beyond immediate economic gains, with 90% of surveyed visitors planning to attend games in 2024, and 95% willing to recommend the experience to others.
• The domestic impact is substantial, contributing FJD$11.5 million to new local incomes and creating 242 full-time equivalent jobs. Domestic tourism is also positively influenced, with games generating 20,970 visitor nights and a spend of FJD$2.35 million among local tourists.

Tourism Fiji has done an analysis to collate key information for the tourism industry. Click here for the report snapshot.

The full sports tourism report can be found here.

Assessment of the Economic Impact of Cruise Tourism in Fiji

The Ministry of Tourism, in partnership with the International Finance Corporation, conducted a comprehensive study to measure the direct and indirect impact of cruising in Fiji.

The research focused on various aspects of the cruise industry, including the total expenditure by cruise companies, the contribution of the industry to Fiji’s GDP, employment opportunities, and the overall economic impact.

Please click here for the full report.

China Market Development Program

China is the fourth largest source market for Fiji and it’s also a strategic market for Fiji which provides a great number of visitor arrivals and business in Fiji’s low season.

Learn more
 

Forecast

Asia Pacific Destination Forecasts 2023-2025: Fiji

The Asia Pacific Destination Forecasts 2023-2025: Fiji report, prepared by The Hong Kong Polytechnic University and PATA, provides quarterly and annual visitor arrival forecasts for Fiji. The forecasts indicate that the inbound visitor market is expected to surpass 2019 levels by 2025. The Pacific region is forecasted to have the strongest recovery rates, while other source markets may have comparatively lower growth rates.

Please click here for full report.